Alang Alang

Hospitality / Lifestyle

Alang Alang

Costa Rica · 2024

IndustryHospitality / Lifestyle
LocationCosta Rica
Year2024
Our RoleCreative Direction, Photography Direction, Video Direction
The Challenge

Alang Alang needed fresh lifestyle content that captured the authentic character of the experience — not just a place to stay, but a feeling to live. The existing visual library did not reflect the quality or distinctiveness of what the brand offered.

The Audience

Lifestyle-driven travelers and hospitality enthusiasts who choose their destinations based on feel, not just facilities — guests who want their experiences to be worth sharing.

The Approach

Alang Alang

We created a lifestyle content series that balanced warmth and aspiration — showing real moments in the space without losing the visual quality that premium guests expect. The focus was on light, texture, and the specific beauty of the environment that makes Alang Alang worth seeking out.

The Work
Alang Alang — image 1
Alang Alang — image 2
Alang Alang — image 3
Alang Alang — image 4
Behind the Production

Behind the Production

Behind-the-scenes documentation coming soon.

The Outcome

A content library that translated the brand's authentic character into a compelling visual language, ready for use across social media, booking platforms, and marketing materials.

Credits

Creative Direction & Photography Direction: Rebeca Barzuna / White Coral Marketing

Lifestyle PhotographyVideo ContentSocial Media Direction
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