The person you hire is the person who does the work
At White Coral Marketing, every project is led personally by Rebeca Barzuna — not handed to a junior team.
20+ years. One focus.
Rebeca Barzuna holds a Bachelor's degree in Advertising and two Master's degrees in Communications and Neuromarketing. With over 20 years of experience in marketing and advertising, she has built her career at the intersection of strategy, creative production, and luxury brand positioning.
She has worked with multinational companies including McCann Erickson, Zoetis, and Movistar, and served as Marketing Manager for Everty, focused on luxury hospitality. She has also written for Apetito Magazine and spoken at Expohore and the Instituto Costarricense de Turismo (ICT).
Today, White Coral Marketing serves luxury hospitality properties, real estate developers, restaurants, and lifestyle brands across Costa Rica — bringing the same strategic rigor and creative quality that Rebeca developed across two decades in the industry.
A rare combination of skills
Marketing Strategy
Brand positioning, audience analysis, and go-to-market planning for luxury markets.
Food Photography
Specialist in restaurant and hospitality photography that makes people want to be there.
Art Direction
Creative direction of shoots, campaigns, and brand identity systems.
Graphic Design
Collaterals, brand guides, menus, signage, and print materials.
Paid Media
Facebook Ads and digital advertising campaigns focused on ROI for luxury clients.
Bilingual
Native Spanish speaker, fluent in English — strategies built for both markets simultaneously.
Specialist teams, personal leadership
Rebeca does not run a large agency with dozens of people working on your account. Instead, she leads each project personally and assembles the right specialist collaborators — photographers, videographers, designers, copywriters — for exactly what your brand needs. This means you get the attention of a boutique studio with the capability of a full agency.
Costa Rica and beyond
White Coral has worked with properties and brands across Costa Rica — from Pacific coast destinations to the Central Valley.
What our clients say
White Coral transformed how our property is perceived online. The photography and content strategy were exactly what we needed to attract the right clientele.
Rebeca's understanding of the luxury market is exceptional. She knows exactly how to position a property to attract international buyers.